About LOVR

LOVR was created in Karachi for people who dress with intention — not for trends that fade overnight.

We believe great style should feel natural, confident, and accessible. That’s why we focus on clean silhouettes, thoughtful fits, and quality fabrics that move with you, not against you.

From everyday essentials to statement pieces, our collections are designed to fit real life. Easy to wear. Easy to style. Built for comfort without sacrificing edge.

We don’t chase logos or hype. We build pieces you’ll reach for again and again. With regular drops, reliable delivery across Pakistan, and a mindset rooted in originality, LOVR is more than clothing — it’s a way of showing up as yourself.